Established in January 2020, Sensorial Management Group Indonesia intends to be the leader in hospitality and leisure concept developments and operational management. Founded by Stijn van Leeuwen, a seasoned international 5* hotelier and pre-opening expert, supported by a bright team of established and respected private investors who share the same passion for hospitality.

We aim to deliver the most incredible journeys and experiences, through the platforms of dining, social drinking, leisure and the making of emotional memories. We build journeys and experiences for our guests, team members and stakeholders.

Main pillars in our businesses are ‘Community’ and ‘Sustainability’. We aim to always give back to the communities we operate in, our F&B is sourced sustainable, local and organic where possible and we strive to be innovators in energy reduction initiatives.


We provoke the senses of everyone, we care and aim for them to be truly happy and flourish in life; and this is what we do:

  • Concept Development & Feasibility Studies
  • Hospitality Operations Management
  • Hospitality Back Office Management (Finance, Human Resources, Sales & Marketing Services)
  • Construction & Project Management
  • Repositioning Projects
  • Real Estate Management for Leisure Environments


Sensorial Management Group (SMG) Indonesia intends to be the leader in hospitality and leisure environments concept development and operational management. Combining storyscape quality hospitality environments with the colors, tastes and aromas of the finest food, drinks and service.

SMG Indonesia operates according to a set of established values and beliefs, enabling it to achieve and maintain excellence in our business, whilst generating strong and consistent returns for our investors and other stakeholders